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Business Development

Business Development

Business Development owns client acquisition: finding new prospects, working them through the pipeline, and turning the ones that close into customers. Account Managers take over once an account is trading.

The Business Development dashboard
Your dashboard leads with leads created, opportunities created and win rate.
Business Development workflow
  1. 1
    Start the day Every morning
    1. Open your dashboard Leads and opportunities created, win rate, and the pipeline by stage.
    2. Clear today's activities Overdue and today's calls, emails and to-dos.
    3. Check stalled opportunities Anything with no activity in 14 days or more.
  2. 2
    Find new prospects Weekly
    1. Review Apollo results New contacts found by Apollo and Claude, waiting for review.
    2. Work your prospects list Companies you own that are not yet NetSuite customers.
  3. 3
    Move leads through the pipeline Through the week
    1. Make first contact Initial Outreach, then Feedback and Negotiation.
    2. Send a proposal New Quotation from the lead record.
    3. Did it close? Decide at the Closing stage. Won Convert to Customer Lost Mark Lost with a reason
  4. 4
    Hand over a new customer When a deal closes
    1. Complete the customer record Territory, channel, tier and the primary Account Manager on the Cabeau tab.
    2. Account Manager takes over The account appears in the Account Manager's own list.
MenuWhat it is for
CRMThe pipeline board, My Activities, My Quotations, Prospects, Leads, Reporting
Cabeau Tools > ApolloDiscovery settings, ingest log, contacts pending review, duplicate candidates, block list
SalesOrders, customers, products and pricelists
CalendarYour meetings
Cabeau Tools > Price Change Requests, Relationship Change RequestsRequests you have raised and their status

Step-by-step guides that follow one task across the Hub:

GuideCovers
DashboardLeads, opportunities, win rate, pipeline by stage, funnel
ProspectsYour prospects list and the prospect record
PipelineStages, the lead record and its buttons
ApolloDiscovery, Claude lead sourcing and the review queue
New customerCreating a customer and filling in the Cabeau tab
ActivitiesYour activities and how to plan the next one